I led the rebranding project for the Institute of Executive Coaching and Leadership (IECL), an esteemed Australian organization specializing in coaching, leadership, and management education. My role encompassed creating a modern brand identity and visual system, reflecting IECL’s professionalism and commitment to excellence. Collaborating closely with IECL’s executives and staff, I successfully delivered a well-received brand identity, leading to increased website traffic and program enrollments. This experience allowed me to leverage my design and communication skills while contributing to the success of the organization.