As Art Director on this powerful awareness campaign for the Queensland Government, I worked closely with the creative team to craft a compelling visual narrative that sheds light on the subtle and damaging nature of coercive control in relationships.
I actively used Generative AI tool, Midjourney, to develop early visual concepts, character emotions, and scene storyboards helping to accelerate creative exploration and push the emotional tone of the campaign. These AI-generated visuals served as key references that informed direction across film, print, and digital touchpoints.
In addition to art direction, I contributed to the typographic treatment to ensure the messaging was impactful, legible, and sensitive to the subject matter. I also helped develop a range of campaign materials, including social assets and out-of-home executions. The campaign delivered strong engagement, successfully raising public awareness and contributing to broader conversations around legislative change in Queensland.