Art Direction for a Queensland Government awareness campaign addressing the subtle and damaging nature of coercive control in relationships.
Working closely with the creative team, I helped develop the visual narrative across film, print, and digital touchpoints, focusing on conveying emotional nuance with clarity and sensitivity. Early concept exploration was accelerated using Midjourney to generate visual references for character emotion, scene composition, and storytelling direction, which informed the creative development process.
I also contributed to typographic treatment and layout systems to ensure messaging remained legible, impactful, and appropriate to the subject matter. The campaign extended across social and out-of-home executions and contributed to increased public awareness and broader conversations around legislative change in Queensland.