For Thermos, I developed social and performance campaign creatives across Meta and TikTok centered on a simple brand idea: what goes into a Thermos reflects what the brand stands for, quality, trust, and care.
The creative direction translated this positioning into platform-native content that felt warm, human, and authentic while maintaining consistency with Thermos’ 120-year heritage. Inspired by the original 1904 double-walled design, I focused on simplicity and clarity across static and video assets to reinforce brand reliability in a modern digital context.