As part of my agency work, I’m thrilled to highlight my contribution to the Independent Health and Aged Care Pricing Authority (IHACPA) rebranding project. Through extensive market research and close collaboration with the client, I played a key role in developing a new brand identity that communicates IHACPA’s commitment to transparent and accessible pricing information. The cohesive integration of the new logo, color scheme, and messaging reflects IHACPA’s dedication to fairness and accountability in healthcare. I’m proud of the impactful results achieved for the organization.